Edit 042-A
TikTok
00:19
“Things I wish I knew about cold-press olive oil…”
Studio · Overview
This week
⌕
⌘K
Studio KPIs Sample
Views · 7d
412.8k
Edits in queue
5
Posts scheduled
7
Follower lift
+8,420
Posting calendar Sample
Mon11
Owner narration
TikTok · 9:16
Tue12
Harvest slow-pan
Reels
Q&A intercut
FB Reels
Wed13
"Things I wish I knew"
TikTok
Thu14
Bottle reveal · 4:00pm
TikTok · 9:16
Cold press · 7:30pm
Reels
Fri15
Recipe POV · 11:00am
All
Sat16
Sun17
Weekly brief lands
Email
Studio inbox Sample
4 NEW
⚠
5 edits awaiting your review
Auto-posts in 18h if no action
↑
Mon footage drop expected
20–40 min raw · phone OK
✦
Trend brief refreshed
3 new formats spiking · DTC food
∿
Week 18 brief from Dr. Barone
"Lean harder into owner-VO this week."
↑
Drop this week’s footage
20–40 minutes of raw, unedited clips. Phone footage is perfect. B-roll, customer chats, behind-the-scenes — we do the cutting.
MP4 · MOV · HEVC · up to 8GB per file
This week’s shoot list Sample prompts
From Dr. Barone · Mon 8:02am
Shot 01 — required
Owner narrating the cold-press process, mid-shot, no script.
Shot 02 — recommended
Slow pan across full shelf of bottles, late-afternoon light.
Shot 03 — bonus
One customer at the counter saying anything about the product.
Recent drops Sample
Drop 042 — Harvest morning
12 clips · 28 min · phone
2.1 GB
Mon, May 11
Processed
Drop 041 — Customer Q&A
4 clips · 9 min · phone
812 MB
Mon, May 4
Processed
Drop 040 — Bottling line
8 clips · 22 min · DSLR
3.4 GB
Mon, Apr 27
In edit
Edit 042-B
Reels
00:14
Bottle slow-pan with lo-fi audio bed.
Edit 042-C
TikTok
00:22
Owner narration — “why we cold press.”
Edit 042-D
Reels
00:11
Recipe POV — drizzle on toast.
Edit 042-E
Facebook
00:38
Customer Q&A intercut with bottle reveal.
Total views1.42M↑ 318%
Retention71%↑ 12 pts
Followers+8,420↑ all PF
CAC est.$2.18flat WoW
Views by day · across platforms Sample
Narrative
The “Things I wish I knew” cold-open you shot Tuesday accounts for 29% of total views this week. It’s still climbing — we’re running a B-version Thursday with the same hook, different product.
The harvest slow-pan underperformed Reels (84k) but quietly out-converted on TikTok (412.8k). Wider rollout to Facebook Reels Thursday.
One disappointment: the static product photo Wednesday. Algorithm is punishing static-image posts hard in DTC food. We’re not running another one this quarter.
Top posts · last 7d Sample
"Things I wish I knew about olive oil"
TikTok · 19s · POV cold-open
Harvest morning, slow-pan
Reels · 14s · lo-fi audio
Owner narration — "why we cold press"
Facebook · 38s · owner VO
Shoot more of Sample
01
Owner-narrated process explainers
Mid-shot, 30–45s, no script. You did one this week. Algorithm wants three more.
02
Slow-pan reveal at golden hour
12–15s, lo-fi audio. Cheap to produce, retention through the roof on Reels.
03
One customer talking to camera
Anything they say. We’ll cut it. Q&A intercut is spiking in DTC food this week.
Sample feed
01
POV-cold-open product reveal
TikTok · 9:16
15–22s
↑ 184%
02
“Things I wish I knew” voiceover stack
Reels · 9:16
30s
↑ 92%
03
Day-in-the-life owner narration
All · 9:16
45–60s
↑ 71%
04
Static-shot + slow-pan reveal w/ lo-fi audio
Reels · 9:16
12s
↑ 44%
05
Customer-Q&A intercut
Facebook · 9:16
30–40s
↑ 31%
06
Split-screen reaction edits
TikTok · 9:16
20s
↓ Cooling
07
Heavy zoom-punch montage
All · 9:16
15s
↓ Cooling
Editor’s memo — refreshed 2h ago
What’s moving the algorithm this week Sample
Posts under 23 seconds are outperforming 30s by ~38% in DTC food. We’re cutting tighter this week.
Owner-voiced narration is beating polished VO across the board. Authenticity is the format.
First-frame text overlays are dead on Reels. We’re leading with the product, not the words.
Facebook Reels CPM still 40% cheaper than IG — we’re still posting there even when clients don’t expect it.